The Foundation of Serene Beauty

Serene’s Mission

At Serene Beauty, we aim to reinforce that transparency and awareness are fundamental in makeup products. In an era overwhelmed with options, we seek to curate and discover the best. At Serene Beauty, we’ve already done the work for you; our goal is to sell approved and scientifically proven products to meet high quality and sustainability standards. Trust that what you find here is good for YOU.

Our Values

Serene Beauty was founded on the principle of providing a wide range of non-toxic products that will suit everyone’s beauty needs. We are dedicated to staying true and consistent with our core values as we lead the clean beauty industry by highlighting the importance of using non-toxic and environmentally friendly products. 

Quality products

Serene Beauty is dedicated to providing premium-quality, clean beauty products. We are committed to offering our customers the finest selection of clean beauty essentials curated for optimal effectiveness and purity.

Ethical Sourcing

Serene Beauty values the ethical treatment of workers, animals, and the environment. We strive to provide products that source ingredients ethically and are cruelty-free. We’ve conducted extensive research to ensure that each product is ethically sourced.

Sustainability

Serene uses eco-friendly packaging, minimizes waste, and sources ingredients in environmentally responsible ways. Serene Beauty also practices sustainable delivery throughout the entire distribution process: storage, order, processing and picking, packaging, improved vehicle delivery, and returns.

Transparency

Serene Beauty is committed to creating an open and transparent relationship with customers. Customers are our main focus, and it’s important for us to list all the ingredients of each product and show where each product is sourced, produced, and manufactured. 

Corporate Social Responsibility

Serene Prioritizes sustainability, ethical sourcing, and transparency, we fulfill our responsibility towards the planet and society to meet the growing demand from consumers for products that align with their values and beliefs.

Inclusivity

Celebrating diversity and promoting inclusivity in beauty by offering a wide range of products that caters to everyone

Reducing Waste

Implementing initiatives to reduce waste, such as offering refillable or recyclable packaging options and encouraging customers to recycle their empty containers.

Community Engagement

Actively engaging with and giving back to the community through partnerships with local organizations, charitable donations, and volunteer initiatives

Employee Well-Being

Prioritizing the health and well-being of employees by providing a safe and supportive work environment, competitive benefits, and opportunities for professional development

By embodying these corporate social values, Serene Beauty sells clean beauty products and contributes positively to society and the planet.

Meet The Team

Sara Laroussi Profile Picture

Sara Laroussi, CEO

As Chief Executive Officer, Sara is dedicated in providing a platform for health and environmentally conscious individuals to find clean beauty products. In an era where environmental sustainability and personal well-being are at the forefront of societal concerns, Sara wanted to provide a platform that makes shopping for clean products much easier. It is from this that Sara’s passion for clean beauty products has blossomed as an extension of these values.

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Gabriela Ferre, COO

Gabriela is the Chief Operations Officer at Serene beauty. She is deeply passionate about the transformative power of clean beauty. Gabrielas personal journey, marked by struggles with rough skin and extreme product sensitivities, led her to immerse herself in the world of clean beauty. She has dedicated herself to understanding the intricacies of clean beauty products and their benefits. She is acutely aware of Serenes place in a world grappling with the effects of climate change, and is committed to ensuring that Serenes’s products embody sustainability and environmental consciousness.

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María Luisa Piñeros, CMO

Meet Maria Luisa, a passionate marketing professional with four years of experience in the social corporate industry. With a keen interest in beauty and a deep appreciation for the stories behind products, Maria Luisa brings a unique perspective to her work. She is particularly enthusiastic about natural, clean products that enhance outer beauty and nourish her customers’ well-being from the inside out. As Head of Marketing, Maria Luisa is dedicated to promoting brands that align with her values and resonate with consumers seeking authenticity and holistic benefits. Join her journey as she explores the intersection of beauty, sustainability, and wellness..